Read what Dani Ash has to say about her decorating career
Decorator of the Month
Each month we will be selecting a Decorator who is highly passionate and creates innovative spaces for their clients. This month, Block & Chisel would like to present Johannesburg based Decorator, Dani Ash.
Why did you choose a career in interiors?
I've always been drawn to aesthetically beautiful objects, be it industrial design, architecture or print. Choosing a career in interior decorating has enabled me to express my creativity and imagination
Do you have a specific style, what inspires you?
To be at the pulse of creativity is to acknowledge that every style has absolute potential. What inspires me? Greatness - not perfection! To witness someone at the peak of his/her craft whether it be music, sport or design is true inspiration!
Tell us about your latest project?
One of my current projects is a residential home in a French colonial style. We have chosen beautiful Block & Chisel timeless pieces which accentuate the French feel running through the house. The beauty of this project is that everyone involved from architect to builder to landscaper to everyone in-between is committed and nobody is trying to be "the star".
What advice do you have for our clients if they wish to redecorate?
Don't rush to trends - keep your natural voice.
What is your favourite piece in your home?
The biggest statement piece in my home are 5 antique doors lining the interior of my lounge. I love messing with conformity and using pieces in an unexpected way.
What is your favourite piece currently available at Block & Chisel?
The Montpellier 4 drawer sideboard. It's sensational!
Share with us your simplest décor tip.
Never buy a couch that you're too afraid to sit on! I never leave a client until the photos of family and friends are up. I'm there to decorate a home not a house.
If you would like to contact Dani or book a consultation, please contact her directly on:
082 881 1206
Below are a few of Dani's recommended Block & Chisel pieces